I got the new Marillion album, ‘Sounds That Can’t Be Made’ in the post this weekend. The long lived British prog rockers have been using a Kickstarter style model of pre-payment for their music for many years now. As with their previous CDs, I’ve bought them based on the knowledge of a title, a rough release window and the assumption that it will be something like the stuff they’ve put out before. They usually put a bundle of goodies with these early bird purchases, such as hard backed art books, extra discs and the names of the pre-purchasing fans in the album sleeve. Not every band can make this work and having a huge fan base first clearly helps. For them they get to avoid a lot of pressure from their record label, but maybe they end up under even more pressure from the fans to put out material that will be well received.
Paying Up Front